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Easy-to-use web-based interface for administration and reporting.
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Supports an unlimited number of Advertisers, Banners, Campaigns, and Zones.
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Records Impressions (Views) and Clicks on each banner for each Advertiser, Banner, Campaign, Zone, Site and Day.
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Option to specify the number of hours in which a click must be unique. This eliminates the artificial clicks from spiders which may click the same ad over and over.
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Option to create user accounts. User access can be limited to Advertisers, Banners, Campaigns, Zones or Reports and Sites.
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ROI/CPA tracking feature. ROI (return on investment)/CPA (Cost Per Acquisition) is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested).
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Uses stored procedures for optimized speed.
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Supports a frequency cap option to limit the number of times a banner is displayed to the same visitor. The session length can be varied for each campaign.
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Spider, Robot and Search Engine detection.
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Advertisers have web access to real-time reports for their specific campaigns.
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Includes an option for advertisers to purchase advertising. You should only use this option if you have an SSL certificate for your web site. When the advertiser makes a purchase they are automatically inserted into the database as an advertiser.
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Enhanced advertiser login area. Advertiser can display their company logo on all reports. Advertisers can also edit their email delivery options for email reports as well as view all their current banners.
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Option to launch a new browser when user clicks an ad, making it simple for them to return to your site.
? Support for display of text underneath banner ad and when mouse is hovered over ad.
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Includes advanced file upload feature. Simply browse an image on your local computer and upload the banner at the click of a button.
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Includes Flash code generator for adding flash banners. Also includes the ability to track clicks in flash banners.
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Supports templates for defining flash ads, floating ads, and transition ads.
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Campaigns can be set to expire based on the number of impressions, click-through or date.
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Individual banners can be shown on any day of the week, and during any period of time. For example, you might show a specific banner Monday-Friday between 9AM-5PM.
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Includes support for an unlimited number of default campaigns. 1 default campaign can be assigned to each zone. Default campaigns can be of any size.
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Includes option to evenly spread remaining impressions over remaining time. This uses a more normalized distribution so days with higher traffic serve a higher number of impressions for the campaign.
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Includes Keyword option to call campaigns by keyword. This is useful for search engines which sell advertising based on search words. Keywords can be fuzzy matches or exact match keywords.
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Automated removal of expired campaigns: Includes an option to automatically removed expired campaigns from all zones.
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Option to reset stats for a particular campaign.
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Option to place a campaign on hold without removing it from the zones.
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Empty zones can be setup to immediately begin tracking impressions on pages where you anticipate selling ad space.
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Includes "Sponsorship ad tags" that allow you to display all campaigns in a zone and rotate them up the page. The number of campaigns displayed can be limited by setting the Total number in the ad tags. The banners rotate up the page with each refresh.
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Multiple campaign weightings systems for easy campaign delivery. Campaigns can be weighted within each zone using a 1-100 weighting system, 1-1000, a relative system, or an ad sequencing system. The relative and sequencing systems ensure paid ads will always be shown. More information on campaign weightings.
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Option to automatically load a new ad every X seconds.
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Provides advanced real-time reporting options for both you and the advertiser. Reports can be viewed as HTML or exported to EXCEL. Reports can be broken down by Site, Advertiser, Banner, Campaign, Zone, and Date.
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Option to breakdown reports by Country
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Automatic daily and weekly email reports available to both the administrator and advertisers.
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Option to select which reports are available to your advertisers.
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Displays a bar chart of impressions in the past 7 days.
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Full sorting capabilities on all reports.
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Option to email a report after it has been created.
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Display a chart of impressions/clicks by day for any period.